Restore is a fast-growing wellness company creating a new category of proactive health. It's a retail experience making services like Cryotherapy, Red Light Therapy, IV Drip Therapy, mHbOT, and Compression more accessible.
The mission: to extend the healthspan of a global community.
Helping people do more of what they love.
Collaborators:
CREATIVE DIRECTION
Hattie Stearns
ART DIRECTION
Nina Gorski & Meagan Leal
CONTENT
Jenna Kahn, Brian Ossip, & Andrew Holmes
My Roles:
Branding
Art Direction
Site Design
Retail Experience
Campaigns
Marketing
Print & Merch
restore.com
Our creative team, with development help from Hunt, Gather, overhauled restore.com. We prioritized an intuitive user experience with added educational value, while still maintaining an approachable aesthetic and an emphasis on photography that unites their services with a consumer's experience of 'doing more' of what they love.
& Brand Campaign
Restore's first national brand awareness campaign. My focus was on the OOH billboards, paid ads, and updated social presence that was implemented in tandem as the campaign launched on Hulu and Youtube. I utilized elements from our new branding, website, and this ad to creating all the supporting marketing assets.
This campaign helped drive an 81% year-over-year sales growth.
Retail Experience
Restore defines Hyper Wellness® around the concept that you need to utilize 9 Elements to have optimum health. Their services are all grounded in these elements, but the concept is complicated, to help make that digestible we've crafted a graphics package that educates on these topics.
Illustrated 'Elements' Iconography that became an anchor to the entire brand language:
Oxygen
Hydration
Cold
Rest
Nourishment
Movement
Heat
Light
Connection
The design, organization, and education in the retail space:
Vinyl Print and Installation Guidelines
For Nation-wide Franchisees to maintain brand consistency across all locations.
IV Drips
The most popular service and Restore wanted to create a more personalized experience that also made it a more aesthetic service for social media.
I designed branded IV Drip stickers with an area to write the customer's name and a transparent Dial logo so you can see the color of the vitamins swirl through as they're added to your custom drip.
Swag
We wanted to create something memorable that commemorated achievements. I designed this 'Milestone' water bottle and stickers for new members to collects as they achieve specific Restore benchmarks.
Podcast Branding
We launched the 9 Elements podcast, which explores how we can live the Hyper Wellness® lifestyle with purpose. Each week, Hinman chats with a different guest to reflect on how they incorporate the nine elements of Hyper Wellness into their lives.
The goal of the Podcast was to spread awareness and educate on our approach to wellness. Because the target market falls into the 'biohacker' category, I wanted to create branding that still felt aligned to our overall brand, but brought a new energy that would resonate with the biohacker crowd. I wanted to really highlight each element and it's color in the cover photos to reinforce what the elements are and how we organize them to add clarity as listeners move to our site, our socials, and our retail locations.
Updated Social Media Styling
