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Making fragrance without compromising quality, health, scent, or the perfumers creative touch.

Because they love fragrance. But they don’t love the compromises that go into finding something special. Something that’s made responsibly and smells amazing. Something that’s beautifully packaged without damaging the environment.

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Good scents, perfected by world-class perfumers who care.

Crafted with clean ingredients that won’t harm your skin or the planet.

All in the name of fun. Isn’t that what it’s all about?
PHLUR
Packaging
Packaging
Marketing

Small cards, left in-store, with songs that reflect the personality of each scent, so you can find a scent that may be a perfect reflection of you.

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A small photo op mural for pups - located right outside our storefront and HQ, very Austin.

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A Sample of Social Media Art Direction

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Site Badges

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In-Store Signage

Marketing
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& PHLUR
From The Lab

PHLUR 'From the Lab' products are one-offs, test mods, exploration formulas, and small-batch specialty products made by the collaboration of The Goodkind Co. and PHLUR. 

From the Lab
'PHLUR stripped down'


Created to have a fresh from R&D feel, with a morewholesome/small batch vibe. 

From The Lab
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