Nood | Hello, DeGennaro

Nood portfolio still in progress

Nood is one of Austin’s fastest growing direct-to-consumer startups, launching cutting-edge hair removal solutions designed to be effective, fuss-free, and fun.

No matter the quirks, kinks, hang ups or love affair with your body hair, Nood exists to help you feel good as hell.

My Role(s):
Branding
Site Design
Photography Art Direction
Packaging Design
Marketing Design

Collaborators:
MARKETING
Bryan Cano
Hannah Burch
Kelly Duerr

Nood.com

Nood.com was suffering from becoming an amalgamation of every brand "refresh" it had gone through. We started by defining the brand and it's personality, focusing on what was already working for them (the spunk) and aligning the visual identity to the personality and brand pillars, carrying that across all design points for a finally cohesive brand experience.

Wireframes >

Lo-Fi Design >

Finished Execution >

Scan Feb 12, 2024 at 9_edited_edited.jpg

Snapshot of the Process

Nood.com was suffering from becoming an amalgamation of every brand "refresh" it had gone through. We started by defining the brand and it's personality, focusing on what was already working for them (the spunk) and aligning the visual identity to the personality and brand pillars, carrying that across all design points for a finally cohesive brand experience.