An aluminum-free, natural deodorant line, hand-poured in Austin, Texas.
🌎 Made with love and respect for our planet and the adventurer.
🚫 Made without aluminum, parabens, phthalates, sulfates, artificial preservatives or animal cruelty.
Natural is becoming a necessity. Because what you put on your body, often goes in your body.
Thing is, the normal brands you grew up on aren’t very natural. And the natural ones, aren’t exactly normal.
So we created Explore Naturals. Made without compromise from real ingredients by real people who really care.
It’s not just a new natural, it’s your new normal.
MYROLE(S):
Branding, Art Direction, Site Design, Packaging, & Marketing
Explore Natural's Site
Explore Naturals needed a new identity focusing on making the brand feel more approachable, attainable, and down-to-earth across the packaging, website, social media, emails, and print collateral.
Our big goal being to help people actually feel well - to help them move to more natural products, without feeling "weird".
Packaging Design
Packaging was updated from a small pop-of-color on white labels with white packaging, to these full color labels, utilizing the top and base using a seamless background to connect the two. The goal to stand out in DTC sites (like Amazon) and pop off shelves in-store.
Print Work
Explore Style Guide
I crafted Brand Style Guide for logo use, typography and colors, designed in our brand style to show style guide in context.
Direct to Consumer
Booklet
Natural deodorant comes with a lot of new territory people aren't used to when switching products (hello pit detox, adjustment periods, etc). We send out a booklet with each order to help educate and empower the customer to know the process and find the best product for them.
My goal was to push our fun but purposeful branding and not overwhelm the consumer with too much sterile information.
Social Media and Marketing Styling
Email Styles
