My Role(s):
Branding
Creative Direction
Art Direction
Site Design
Marketing
Print & Merch
Collaborators:
COPYWRITING
Kelsey Manning & Erin Woods
DESIGN
Angela Davidson
BB5 is here to excite bored beauty lovers with new obsessions every month.
Subscribers score a major mix of 5 pretty full-sizes and deluxe samples delivered to their mailbox. Consider them your product-junkie spirit animals.
Collaborators:
COPYWRITING
Kelsey Manning & Erin Woods
DESIGN
Angela Davidson
About bb5
A small sparkle-loving team in Austin, Texas that spends hours scouring the cosmetic corners of the internet, beautiful boutiques, and trendy trade shows all over this gorgeous globe for under-the-radar brands who make amazing OMG-worthy products that you won't be able to live without.
Beauty Box 5's Site
We put BB5 through a massive branding overhaul, from a completely updated visual identity and brand personality to a better UX with a now responsive and mobile first design.
The website is more playful, both visually and in brand voice, and includes special touches such as the random complements above the footer that change with every refresh.
Social Media & Marketing
Print Work
BB5 Media Kit
Our media kit, updated yearly for potential product partners to show BB5’s mission, demographics, consumer shopping habits, and what they bring to the table through infographics and simplified copy.
Lilee is a lifestyle brand based out of Austin, Texas that designs sassy, chic patterns, prints, & sayings on your favorite goods (coffee mugs, scarves, and planners- ya, hear?).
You can find these products online (in the upcoming store!) or you can be surprised with $120+ worth of beauty and lifestyle goodies in their seasonally curated boxes.
(Fair warning: you might need a bigger vanity.)
Hi, I’m Lilee.
I’m a product snob (guilty) & believe that sparkle can spruce up any ensemble.
I love striking accents, gorgeous fonts, and pretty patterns - because everyday items deserve some excitement, too! Guaranteed "Where’d-you-get-that?" moments when you share some #LileeLove.
Lilee's Website
Lilee has done a complete business remodel and needed a refreshed brand identity and website to go with it.
This updated site shifts from the subscription model to e-commerce + leans into the fresh, cheeky personality of the brand.
Brand Sayings and Illustrations
Illustrations for use on products, monthly box packaging, and other print work.
Product Illustration and Design
Social Advertising & Promotions
p.s.
